The player can drag the character around the screen with their finger and make him or her eat, sit, etc.
Toca Life is a series of games that encourage the player to imagine stories for characters in the game. Toca Boca means "Touch the mouth" in Spanish and comes from the logo design of a face with its mouth open. Their monthly active users increased by 64% to over 70 million globally during the same period.
Toca Boca saw significant growth in 2021, and Spin Master stated in its annual report that Digital Games, of which Toca Boca is a significant part, had a revenue of over US$ 174.8 million. In 2020, Fredrik Löving took over as Toca Boca's new CEO. In 2016, Bonnier sold Toca Boca to the Canadian toy and entertainment company Spin Master for SEK 263 million. Toca Boca's apps has been downloaded more than 400 million times by users in over 238 markets ever since the first launch. They released their first application in March 2011. Toca Boca was founded in September 2010 by Emil Ovemar and Björn Jeffery, both of whom worked for the Bonnier Group. The company is owned by Spin Master and is based in Stockholm, Sweden. Toca Boca is a Swedish children's mobile video game developer.
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